Lively for Cormay Diagnostics
In the first stage of our work with the client, we created a website that was also a virtual stand, where clients could take part in a meeting with a sales manager or register for the conference. We also created a detailed conference scenario.
The next step was to adapt the website to the event itself. We created an extensive website with a stream, a chat window, and a globe map that redirected users to dedicated meeting rooms, depending on location. The website was also used to communicate with the participants prior to the event.
The online conference was preceded by rehearsals with the keynote speakers, which gave them confidence for the event itself. Before the event started, we sent out a number of messages to participants informing them about the details of the conference. We prepared animations and intros for the individual conference segments – all in the new layout of the Cormay Diagnostics brand.
After the conference, all materials underwent post-production work, with each speech being prepared as a separate material with the following format: intro – presentation of the speaker – multimedia presentation – closing board. These materials can be used for the further promotion of the new brand and products, for example by sales managers, and also for sharing as branding and sales materials.