The Cormay & Orphee Reconnection International Conference was an opportunity to present the premiere of a new group of brands – Cormay Diagnostics. The purpose of the meeting was to introduce customers to the new brand and products, as well as present and meet directly with sales managers. It was also an opportunity to summarise and present the plans for the coming years. Cormay Diagnostics is an international company with a global reach, which is why, for the convenience of both speakers and participants, the event was held in two rounds. On the same day, first there was a stream for the European customers, which was entirely live and in English. And then in the afternoon, we carried out an event for the company’s clients from South America. This had a slightly different format, with a live introduction in Spanish to kick things off, then a recording from the European session earlier that day, and finally some live meetings.
The event was preceded by the creation of the cormayexpo.com website, principally for the MedLab Middle East fair in Dubai. We wanted to mark the company's presence at the fair as best we could, so we exhibited the products there and gave people the opportunity to meet online with sales managers from individual regions.
The second goal of the website was to encourage participation in the conference. We posted all information related to the event on the website, as well as the registration form. It also had a specially designed tab with a timer counting down to the start of the conference. Finally, we also embedded the stream window, naturally with access only for previously registered and logged-in users.
The key visual was consistent with the client's new branding, and also with the colours used by individual departments in the company. We adapted the multimedia presentations in terms of the visuals so that they were consistent with the entire identification. We also prepared the animations and charts that were used as an introduction to certain parts of the online event. Before the conference, we also sent out a series of emails reminding attendees of the upcoming event.
We used Microsoft Teams for the presentation during the online conference. This meant that product managers could freely present the most important segments of the Cormay Diagnostics product range. Everything was streamed on a specially designed website. After the substantive part, any customers who so desired could go to meetings with sales and product managers in virtual rooms on Teams specially set up for this purpose.
Lively for Cormay Diagnostics
In the first stage of our work with the client, we created a website that was also a virtual stand, where clients could take part in a meeting with a sales manager or register for the conference. We also created a detailed conference scenario.
The next step was to adapt the website to the event itself. We created an extensive website with a stream, a chat window, and a globe map that redirected users to dedicated meeting rooms, depending on location. The website was also used to communicate with the participants prior to the event.
The online conference was preceded by rehearsals with the keynote speakers, which gave them confidence for the event itself. Before the event started, we sent out a number of messages to participants informing them about the details of the conference. We prepared animations and intros for the individual conference segments – all in the new layout of the Cormay Diagnostics brand.
After the conference, all materials underwent post-production work, with each speech being prepared as a separate material with the following format: intro – presentation of the speaker – multimedia presentation – closing board. These materials can be used for the further promotion of the new brand and products, for example by sales managers, and also for sharing as branding and sales materials.
Online event statistics:
- No. of participants: 150
- No. of speakers: 7
- Virtual rooms: 13 dedicated meeting spaces
- Platform: dedicated website
- 100% online
- Duration: 2 hours on each market – Europe and South America