We started our work on the online press conference by preparing the invitation for journalists. The second important element was the choice of platform. When choosing that tool, we mainly wanted it to be easy to use, with the ability to share presentations and handle the Q&A session that is so important during meetings with journalists.
Before the event, we sent out a tutorial to all the speakers, and we also took care of the necessary technical tests and trials covering the entire agenda. The 100% live implementation also featured boards bearing the client's logos. When the press conference was running, we were connected on a second channel with the organiser from the client's side.