During the holidays, children get bored
and parents have a problem
Bored children means stressed and tired parents. And exhausted parents are employees for whom concentration is something approaching true heroism. Our client, Adamed, decided to support its employees in this very unusual situation. And those are the kinds of projects we like the most!
We therefore worked together to create the programme for the #Boredomproof – Strangest Holidays Ever campaign, which was designed to provide entertainment for the children of the company's employees. As we all know, kids are the most demanding of customers, so the bar was set very high and we had to employ the most effective weapon against boredom – huge amounts of creativity.
To keep lots of kids entertained with interesting activities, we therefore opened the Academy of Mr Kleks.
No! A piece of cake!
The most important challenge we had to face was time, with only 5 days to implement the whole project. Working under time pressure is part of our everyday life, though, and organising winter holidays for kids was pure fun. We had a great idea, excellent technical facilities and a proven partner in Smart Kids Planet – it just had to work!
The ‘Creative Holidays’ project was a very interesting one for us, with a varied offer for children in grades 1-4. There was no shortage of physical activities, music workshops, experiments, logic games, quizzes, puzzles, and much more besides." -says Marta Jedynak, Project Manager from Smart Kids Planet. "Most importantly, each of these activities was interactive and fully engaged the participants. We are very happy that we were able to work with Lively on this project." - she adds.